Innovative, functional and cost-effective cardboard packaging design for your brand that will positively impact the market.
When your product has on average only 3 seconds to grab a customer’s attention and it sits surrounded by thousands of competitors, we know how important it is to stand out from the crowd.
Packaging adds value to your product; it grabs customers’ attention while directly influencing their desire to purchase, expanding the power and awareness of your brand.
Successful packaging begins with package design. It takes more than just understanding factors like size, shape, weight, and fragility to determine the most effective package design. Our Packaging Design team combines industry knowledge and the latest technology to give your product the quality packaging it deserves. Combining functionality and aesthetics to produce innovative solutions to all your packaging and corrugated carton needs.
Whether you have a clear idea for your box or not, we take care of everything for you! Custom designs, samples, printing and delivery.
At the heart of all that we do is a focus on practical, creative thinking which delivers tangible results and real value for our customers through clever and efficient cardboard packaging design.
FEFCO & Board Selection
Let our experts at Tailor Made help you select the right materials and box configuration for your application, ensuring your pack is designed to provide the required level of protection.
Corrugated board boxes and folding box board cartons can be made in a variety of grades to suit the application required. We can guide you to the most appropriate type of box board for your product based on your requirements. See more information on materials.
The European Federation of Corrugated Board Manufacturers (FEFCO) are official systems that have been developed to standardise and list certain common pack designs. The latest edition of the FEFCO list can be downloaded in a PDF format.
Frequently Asked Questions
What does cardboard packaging design involve?
Two things: structural design, which covers the physical construction including size, shape, board grade and how it opens, and graphic design, which is the artwork, branding and print layout. Getting both right is what separates packaging that sells from packaging that just ships.
Why does packaging design matter?
Good packaging protects your product, presents your brand well and can reduce freight costs through better sizing. On a retail shelf or in an ecommerce delivery, packaging is often the first impression a customer has of your product.
Can you design packaging if I do not have artwork?
Yes. Our in-house team can work from your brand guidelines and product information to develop both structural and graphic design. You do not need to arrive with finished files.
What files do you need for print-ready artwork?
Adobe Illustrator, InDesign or Photoshop. Files should be CMYK at 300 dpi at 100 percent size, with fonts converted to outlines. Download our print checklist from the FAQ page for the full spec.
Do you produce prototypes before full production?
Yes. For new structural designs we make a plain white prototype so you can check dimensions and assembly before going to a printed sample. It is much cheaper to find issues at that stage than after printing.
What information do you need to start a design project?
Product dimensions and weight, shipping and storage requirements, any retailer specs, your branding assets, estimated quantities and budget. The more detail you give us upfront, the faster we can develop a relevant solution.
How long does the design and production process take?
Simple projects move quickly. Complex designs with multiple sample rounds take longer. Once artwork is approved, production is generally 7 to 10 business days. Being Sydney-based means we can often move faster than offshore suppliers.
Can packaging design affect retail sales?
It can. Packaging that stands out on shelf, communicates clearly and looks premium tends to perform better than plain or poorly printed alternatives. It is a real sales tool, not just a box.
How do I get started?
Call us on 02 9564 6137 or fill in our quote form with your product details, quantities and any brand assets you have. We will get back to you within 24 to 48 business hours.